The
University of Manchester

Problem

The University of Manchester’s brand is outdated, being unchanged since 2002, leaving it with limited applications in the modern era. Moreover, it does not fully reflect the revolutionary work The University is doing and has done.

Solution

Rebranding could help bring The University into the present, engaging new audiences, reflecting the Manchester community, and celebrating its revolutionary history.

Challenge

Create a brand that challenges orthodoxy in pursuit of greater knowledge, stronger communities, and the future of humanity while paying due homage to Manchester’s unique history and culture.

MADE OF REVOLUTIONS

A brand that celebrates Manchester's revolutionary heritage

Placing students, staff and the community within Manchester’s revolutionary lineage and making them the drivers of revolutions to come.

Atoms:
Scientific revolutions

Honeycomb: Social and cultural revolutions

Intersection

Multiplication

Revolution